VÅKEN

DRINK BRANDING & PACKAGING

PROGRAMS USED

Ai  Ps

CLIENT

Class Project

YEAR CREATED

2017

For this project I was tasked with creating a brand of drinks and packaging. I decided to create an all-natural energy drink that has no caffeine and uses all natural organic ingredients. The drink would essentially be a flavored water, with water imported from Norway. Norway was a huge inspiration for my design and naming of the brand, as ‘våken’ is Norwegian for ‘awaken’. The mountain illustration in the can design is also inspired by Norwegian mountains and the colors used are representative of what fruits or flavors are in the drink.