WAGSWAG

SUBSCRIPTION BOX BRANDING, WEB & PACKAGING

PROGRAMS USED

Ai  Ps Lr

CLIENT

Class Project

YEAR CREATED

2018

For this project we were asked to create a hypothetical subscription box service, packaging, and a responsive website. I chose to create ‘Wagswag’ which is a subscription box for dogs that includes things like toys, treats, and collars. I wanted the logo to be fun and the design elements of the brand to be clean and simple. I chose to stick with a navy blue and white color palette and used images for some added color on the website. In my logo design, the ‘g’ has a wagging tail to tie in the brand name with the design. To make things cohesive I took icons that I illustrated for the website and incorporated them into the packaging design. The photographs used on the website and shown in my portfolio were taken and edited by me.